Cynthia Showes

Cynthia Showes

Creator. Avid beer aficionado. Infuriatingly humble music fan. Freelance music enthusiast. Award-winning beer trailblazer.

48 Total Posts
Black Advertising: A Look at the History and Challenges

Black Advertising: A Look at the History and Challenges

In the late 20th century, with the development of multicultural advertising, most major companies hired black-owned...

The Big 4 Advertising Agencies: Who are They and What Do They Do?

The Big 4 Advertising Agencies: Who are They and What Do They Do?

Publicis Worldwide is the largest advertising agency in the Publicis Groupe network. With offices in more than 80...

Who is the Biggest Advertising Agency in the World?

Who is the Biggest Advertising Agency in the World?

Japanese agency Dentsu ranked sixth that year, generating 9.9 billion United States dollars. Universal McCann is a...

The Power of Black and White Advertising

The Power of Black and White Advertising

Black-and-white advertising has long been used to convey a powerful message to consumers. It can cause them to focus on...

The Power of Black and White Advertising

The Power of Black and White Advertising

Advertising is a powerful tool for businesses to reach their target audience and promote their products. But what makes...

The Power of Black in Branding

The Power of Black in Branding

Black is a color that has been used for centuries to convey a range of meanings, from professionalism and seriousness to...

What Does Dark Advertising Mean?

What Does Dark Advertising Mean?

Dark advertising is a type of online advertising that is only visible to the publisher of the ad and the intended target...

Why Brands Use Black Logos: A Comprehensive Guide

Why Brands Use Black Logos: A Comprehensive Guide

When it comes to branding, colors can have a powerful effect on how people interpret and understand your brand. Black is...

The Power of Black in Advertising

The Power of Black in Advertising

Black is a powerful color in the world of advertising. In the psychology of color, black symbolizes mystery, power,...

The Negative Effects of Advertising on Society

The Negative Effects of Advertising on Society

Advertising has become an integral part of our lives, and it can be seen everywhere from television to the Internet....

The Meaning and Symbolism of the Color Black

The Meaning and Symbolism of the Color Black

The color black has a deep and powerful meaning that evokes strong emotions. It is associated with death, misfortune,...

The Power of Black in Advertising: How Advertisers Use Color to Influence Consumer Decision Making

Advertising is a powerful tool used by advertisers to influence consumer decision making. Color plays an important role...

The Benefits of Using a Black Background in Design

The Benefits of Using a Black Background in Design

Dark colors tend to convey a sense of mystery and elegance, although other feelings are attributed to them. Black is the...

The Power of Black and White in Advertising

The Power of Black and White in Advertising

Advertising is a powerful tool for businesses to reach their target audience and promote their products and services....

The Power of Black and White Ads: Examples and Benefits

The Power of Black and White Ads: Examples and Benefits

Black and white ads have a unique power to draw in viewers and create a lasting impression. While color ads may be more...

What is the Biggest Advertising Agency in the World?

What is the Biggest Advertising Agency in the World?

WPP is the world's largest advertising company by revenue, employing around 190,000 people in 3,000 offices in 112...

What is the Best Advertising Company?

What is the Best Advertising Company?

For brands, advertising agencies in the world play a crucial role in helping them grow their business. It is very...

The Best Black-Owned Marketing Agencies

The Best Black-Owned Marketing Agencies

OnlineAndrea is a black-owned agency that helps socially inclusive brands impact and empower more people through...

The Power of Black in Advertising and Branding

The Power of Black in Advertising and Branding

Black is a highly functional color that is often used in situations where high contrast and readability are the most...

The Power of Black in Advertising

The Power of Black in Advertising

Black is a popular color in retail, and for good reason. In the psychology of color, the meaning of the color black...

Black-Owned Agencies: Making Their Mark on the Digital Marketing World

Black-Owned Agencies: Making Their Mark on the Digital Marketing World

OnlineAndrea is a black-owned agency that helps socially inclusive brands impact and empower more people through...

Is Google the Biggest Advertising Company?

Is Google the Biggest Advertising Company?

Alphabet Inc. (formerly known as Google Inc., and now trading as GOOGL Class A and GOOG Class C) is a conglomerate of...

The Negative Effects of Advertising on Society

The Negative Effects of Advertising on Society

Advertising is a double-edged sword. It can be beneficial to society, but it can also have negative effects.

The Power of Black and White: Exploring the Emotional Impact of Contrasting Colors

The Power of Black and White: Exploring the Emotional Impact of Contrasting Colors

The power of black and white is undeniable. From the stark contrast of a black and white photograph to the symbolic...

The Evolution of Advertising: From Ancient China to the 21st Century

The Evolution of Advertising: From Ancient China to the 21st Century

Advertising has been around for centuries, evolving from ancient China to the 21st century. In ancient China, the oldest...

Who is the Largest Advertising Agency in the World?

Who is the Largest Advertising Agency in the World?

WPP is the world's biggest advertising company by revenue, with around 190,000 employees in 3,000 offices in 112...

How to Use Color Psychology to Make Your Ads More Effective

How to Use Color Psychology to Make Your Ads More Effective

Advertising is an essential part of any business, and the colors you choose for your ads can have a huge impact on how...

The Power of Black and White Advertising: Is It Effective?

The Power of Black and White Advertising: Is It Effective?

Advertising is a powerful tool for businesses to reach their target audience and promote their products or services. But...

What is the Biggest Ad Agency in the US?

What is the Biggest Ad Agency in the US?

BBDO is the most awarded and effective advertising agency in the world, with 15,000 employees in 289 offices in 81...

The Power of Black in Advertising

The Power of Black in Advertising

Consumers may have noticed that black is often used on websites that sell high-end, luxury, or elite items. The high...

The Pros and Cons of Advertising: A Neuropsychiatrist's Perspective

The Pros and Cons of Advertising: A Neuropsychiatrist's Perspective

Advertising is a powerful tool that can be used for both good and bad. While it can be beneficial to society, it is often ...

What Does it Mean to be a Black Creative?

What Does it Mean to be a Black Creative?

MSI's Black Creativity program celebrates African American achievements in science, technology, engineering, art, and...

The Power of Black and White Advertising

The Power of Black and White Advertising

Advertising in black and white can be a powerful tool for businesses, as it can help them to focus on the basic features...

What is the biggest advertising company in the world?

What is the biggest advertising company in the world?

WPP plc is the world's largest advertising agency by revenue, generating $17.34 billion last year and is considered one...

The Evolution of Black Advertising: From Stereotypes to Representation

The Evolution of Black Advertising: From Stereotypes to Representation

African Americans have been represented in advertising since its inception in the mid-19th century. Most of the visual...

What is Google Advertising and How Does it Work?

What is Google Advertising and How Does it Work?

Google Ads is a powerful online advertising platform developed by Google, which allows businesses to show their ads to...

The Big 6 Advertising Agencies: Who are They and What Do They Do?

The Big 6 Advertising Agencies: Who are They and What Do They Do?

For a long time, the “big six” of advertising have been the main players in the industry. These six companies, WPP,...

The Power of Black and White Advertising

The Power of Black and White Advertising

Advertising is a powerful tool for businesses to reach their target audience and promote their products and services....

What is the Largest Advertising Agency in the US?

What is the Largest Advertising Agency in the US?

Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat...

The Power of Black in Advertising

The Power of Black in Advertising

Consumers may have noticed that black is often used on websites that sell high-end, luxury, or elite items. The high...

The Best Black-Owned Digital Marketing Agencies

The Best Black-Owned Digital Marketing Agencies

OnlineAndrea is a black-owned agency that helps socially inclusive brands impact and empower more people through...