Black is a highly functional color that is often used in situations where high contrast and readability are the most important factors. It is not usually seen in brands or advertising for companies that want to project a wide network, as it is not cozy or attention-grabbing. Studies have found that black and white ads are less visually appealing than color ads, with just under half of readers finding them visually appealing. Red is a powerful color that can increase heart rate by activating the pituitary gland.
It is often used by food companies in store signage to stimulate appetite and improve metabolism. Additionally, it can be used as an accent in signage to draw attention to key messages. Black conveys elegance, mystery and power, making it the ideal choice for advertising a variety of products and services. It is also often used in logos when color ink is not available or when the color version is difficult to read.
Ads set to black and white can evoke feelings of nostalgia in the consumer, as they focus on the basics rather than specific features. When using black as the primary color for your brand and marketing, make sure it looks like an intentional design decision. Black tuxedos and dresses are worn at elegant events, such as weddings or other more formal parties. Both groups are playing with the rebellious and antisocial aspects associated with black, which also include black leather jackets, combat boots and dyed black hair.