The Pros and Cons of Advertising: A Neuropsychiatrist's Perspective

Advertising is a powerful tool that can be used for both good and bad. While it can be beneficial to society, it is often seen as a domain of big companies with a lot of money, which can give them an unfair competitive advantage. Neuropsychiatrist Maymunah Yusuf Kadiri, popularly known as 'The Celebrity Shrink,' has more than 15 years of experience in the field and is Pin's chief medical director and psychiatrist. In this article, she will discuss the potential positive and negative effects of advertising on children. The debate about the positives and negatives of advertising is often compared to the chicken or the egg question.

Some people claim that advertising causes negative effects, while others argue that it simply reflects what is already happening in culture. Stefano Tartaglia and Chiara Rollero conducted a study on this in Italy and the Netherlands, two countries with different ideas about gender roles. The Netherlands is much more equal than Italy, and advertising there can foster the idea that freedom of expression is important. Most studies that have investigated the role of mood or emotion in advertising have looked at the ability of advertisements to provoke different emotional states. Tartaglia and Rollero studied print ads from both countries with images of women and men.

There is widespread concern about the potential effects that media portrayals of alcohol consumption, alcohol placement, and alcohol advertising may have on alcohol consumption and problems among young people. In addition to public service announcements, traditional ads that market a product or service can offer social benefits. However, some ads stereotype skin color to sell skin brightening products, which can affect the mental well-being of children with dark skin. Yes, some sour grapes may lead the charge, but there is no denying that bad, manipulative, and poorly executed advertising gives all advertising a bad reputation. Tobacco and alcohol advertising often focuses on young people's vulnerabilities, presenting them as the key to improving self-image and independence, causing children to use them. Most of the time, companies make products look amazing in ads, but they don't work as well in real life.

Sellers don't want to sell products they've never heard of before, and whether ads influence consumers or not, sellers believe they do. It is better to say that you have reviewed the Federal Trade Commission's truth in advertising guidelines, which say that ads should be truthful, fair and “not misleading” and that advertisers should be able to support their claims. The search for a better understanding of advertising as a communication model has led to some interesting research.