Alphabet Inc. (formerly known as Google Inc., and now trading as GOOGL Class A and GOOG Class C) is a conglomerate of different companies, with Google being the largest. The company provides a wide range of Internet-related software and services, such as web browsing and searching, cloud computing, streaming entertainment, operating systems and mobile applications, and much more. Alphabet leverages its various platforms and services to generate a substantial portion of its advertising revenue.
Other large companies, such as Alphabet and Berkshire Hathaway, are also prominent online advertisers. Google is the home of the largest and most complex advertising market in any nation, and it is the birthplace of almost every modern aspect of the advertising industry. Additionally, Google has many other products for all types of participants in the online advertising market, including companies of all sizes. Alphabet reported that it continued to experience strong growth in its advertising business during the quarter. They create content in a variety of media including mobile and interactive communication, television, magazines, film and out-of-home advertising. The third largest advertising company is the Japanese agency Dentsu Inc., which provides services such as marketing, public relations, digital, media, content, promotions and global business.
Central and Eastern Europe, Africa and the Middle East are the regions that spend the least on advertising. Publicis Groupe is a multinational advertising and public relations company, and also a member of the “Big Five Advertising Agencies”.This means that Google, the largest advertising company on the web, will start deciding which ads are blocked or not in your browser. Publicis Groupe was founded in 1926 and is one of the oldest and largest Western advertising companies in the world. WPP, Omnicom, Publicis, The Interpublic Group and Dentsu have long held the title of the “Big Five Advertising Agencies”.The costs of these types of campaigns can depend entirely on what the advertiser wants to achieve.